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Social Media Toolkit: Competitors' LinkedIn Audience on Social Media Tracker


What makes LinkedIn so special? Unlike other social networking platforms, your commitment to professional communication is very strong. That's why monitoring competition on this network is essential. 

To make your work easier, we've changed the way LinkedIn data is displayed in the Social Media Toolkit . Since Social Media Tracker was originally designed as a benchmarking solution, we put rivals' followers data here, the only information SEMrush can get from LinkedIn right now. So they are now available in the Overview report, PDF reports, and automated emails you receive from the tool. 

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LinkedIn in Social Media Tracker

The new feature allows you to discover significant increases or decreases in rival follower counts to find causes (very engaging or controversial posts, changes in company leadership or policy, incredible job opportunities, etc.), whether with the help of tools. from SEMrush or just checking your pages one more time. In addition, audience size is a measure of brand awareness that will allow you to gauge the effectiveness of your competitor's PR efforts.

Information that is not intended for competitive analysis and related to the performance of your own page has been moved to the Social Media Poster.

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LinkedIn in Social Media Poster

To see your number of followers, impressions, likes, clicks, shares, comments, etc. Just check the Analytics tab, just as you do with the other accounts you manage.  

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LinkedIn data in Social Media Poster

We hope this separation will help you stay at the same pace as your competition while still tracking your own brand performance.
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